This collaborative brainchild of a dentist and dental hygienist evolved from years of experience in schools teaching thousands of children to brush. Gone are the days of tears and even injuries from toothbrushes that just aren't right for your child. Breakthrough design elements include a wide, easy to hold handle that is completely safe. The short neck and specially sized head fit perfectly in baby's mouth easily reaching all of their teeth without extending too far. Specially designed soft bristles clean teeth and caress gums without ever scratching.